Ara
Toplam kayıt 107, listelenen: 91-100
Relative effects of marketing effectiveness dimensions on firm performance: An empirical analysis with a multi-industry sample
(Bogazici Universitesi, 2009)
The aim of this study is to understand the influence of marketing operational efficiency and marketing system effectiveness on firm performance dimensions. Marketing operational efficiency and marketing system effectiveness ...
Designing project management systems
(IEEE, 2011)
The purpose of this paper is to develop the concept of project management system from the perspective of systems science. There is a need to extend the body of knowledge for project management. In particular, the application ...
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)
Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ...
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Management of enterprise costs based on relevant information
(Revista Espacios, 2017)
The article describes the current tools of management accounting, the subject of management, the use of relevant information systems in the enterprise, formation of the product range, and pricing of products sold in a ...
Developing organizational maturity for effective project management
(IGI Global, 2018-03-09)
Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational ...
Love my selfie: selfies in managing impressions on social networks
(Routledge, 2019-04-03)
This study aims to provide insights on personal branding and impression management practices in the context of selfie production and sharing on online social networking sites (oSNSs). The theoretical framework of the study ...
Oil price uncertainty, global industry returns and active investment strategies
(Elsevier B.V., 2020-11)
This paper shows that time-varying oil return volatility predicts regime transitions across a majority of global stock sectors, particularly for durables, financials, industrials, oil & gas, telecommunications and utilities. ...
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
(Peter Lang AG, 2020-03-02)
[No abstract available]