Işık Yazarı "Haşmet, Mehmet Korhan" Doktora / Doctoral Programs İçin Listeleme
-
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
Haşmet, Mehmet Korhan (Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ...