Künye "Yücel, Y. (2007). An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü." Doktora / Doctoral Programs için listeleme
Toplam kayıt 1, listelenen: 1-1
-
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...