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Toplam kayıt 51, listelenen: 11-20
Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey
(Işık Üniversitesi, 2008)
This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ...
The board of directors as one of the mechanisms of corporate governance and its impact on the performance of Turkish family companies: A survey
(Işık Üniversitesi, 2009)
Board of directors, one of the four structural elements of corporate governance, has attracted a great deal of attention in the past fifteen years due to corporate failures, concerns about the performance of corporations ...
The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey
(Işık Üniversitesi, 2007)
This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ...
Competitiveness of professional business services: Case of Turkish advertising agencies
(Işık Üniversitesi, 2008)
This study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge ...
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
(Işık Üniversitesi, 2019-05-22)
Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ...
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
(Işık Üniversitesi, 2019-05-22)
Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ...
Kültür endüstrisi ve sanat ilişkisi içerisinde esin, taklit, alıntı, çalıntı
(Işık Üniversitesi, 2019-05-27)
Sanatta taklit ve sahtecilik meselesi tarih boyunca birçok yaklaşımla ele alınarak günümüze kadar gelmiş, sanatın giderek estetik bir ilişki – iletişim biçimine dönüşmesi, yeni üretim tekniklerinin sanat alanına girişi ve ...
Ortaöğretim öğrencilerinin ruh sağlığı belirtilerini gözlemlemeye yönelik görsel sanatlar eğitim modeli tasarısı
(Işık Üniversitesi, 2019-01-17)
Sanat, insanın yaratıcılık ve dışavurumuyla kendi dünyasını yansıttığı yegane alandır. Bu sebepten ötürü sanat, hem var olan psikolojik problemlerin saptanmasına hem de tedavi edilmesine yardımcı olabilmektedir. Tasarlanan ...
Kıyamet ve son yargı tasvirlerinde hibrit ikonografisi
(Işık Üniversitesi, 2018-12-07)
Başlangıcı olan her şeyin bir sonu olduğu bilincinden hareketle, gelecekte insanlığı nasıl bir sonun beklediğine ilişkin merak sorunsalı, toplumların inanç biçimlerine göre şekillenmektedir. Apokaliptik düşünce yapısının, ...
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)
The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ...