Ara
Toplam kayıt 51, listelenen: 21-30
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
(Işık Üniversitesi, 2019-05-22)
Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ...
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems an empirical study among mobile phone subscribers in Turkey
(Işık Üniversitesi, 2021-06-21)
Considering the technological development in mobile payment technology, and extensive literature of technology adoption models; the current state of the related field needs to be examined in more detail to better understand ...
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)
The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ...
Influence of social media in formation of positive brand attitude among different user groups in sports video analysis-a case example “Sprongo”
(Işık Üniversitesi, 2020-02-20)
In todays’ world, social media enjoys a phenomenal success in terms of adoption and current usage levels. We can say that they cause paradigm shifts on how people interact and communicate with each other as well as, on how ...
The impact of host-country environment and headquarters on strategic human resource development practices at MNE subsidiaries : a survey from Turkey
(Işık Üniversitesi, 2007)
Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ...
Wage determination under collective bargaining : inflation, productivity and profitabgility relationships (an empirical study)
(Işık Üniversitesi, 2008)
The dissertation focuses on disclosing the link between objective bargaining criteria(i.e the inflation rate,labour productivity,comparative wages and ability to pay)and the realized wage outcomes in Turkey. The extent to ...
The competitiveness of the Turkish iron and steel industry in the process of membership to the European Union
(Işık Üniversitesi, 2008)
The iron and steel industry is one of the leading industries in Turkey. By means of capacity and volume in international trade, Turkey is among the leading countries in the world. Therefore sustaining the competitiveness ...
The relationship between unionization, productivity and firm efficiency : evidence on the chemical industry in Turkey
(Işık Üniversitesi, 2011-12-28)
The purpose of this dissertation is to review the effects of unionization on productivity in the Turkish Chemical sector. The data proceed from the firms listed in the fırst and second five hundred firms in the revievv ...
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
(Işık Üniversitesi, 2015-01-28)
Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ...
A comparative field study in four emerging markets; Turkey, Kingdom of Saudi Arabia, United Arab Emirates and Egypt on e-health development challenges and utilization capabilities
(Işık Üniversitesi, 2016-09-22)
The implementation and utilization of e-health in the healthcare sector has great potential to improve healthcare practices in general. The use of e-health becomes increasingly crucial for developing countries, that are ...