Ara
Toplam kayıt 51, listelenen: 41-50
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)
Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...
Factors affecting research and development (R&D) collaboration of multinational enterprises (MNEs) and their local partner firms : a case study of Turkish automotive industry
(Işık Üniversitesi, 2009)
This thesis focuses on disclosing the factors that affect the Research and Development (R&D) collaboration between Multinational Enterprises (MNEs), and their Turkish partner firms, in the automotive industry. Following ...
Role of internal auditing in corporate governance : two case studies from Turkey
(Işık Üniversitesi, 2008-06-10)
Corporate governance can be defined as a process whereby business organizations take decisions.Corporate colapses that have been experienced undetermined the trust in corporate sector. Corporate governance emerged as a ...
Analysis of the variables that determine the satisfaction level of employees, agents and ultimate customers of an insurance company
(Işık Üniversitesi, 2009)
The latest marketing theories and researches have showed that for understanding the complexity of service organizations and ensuring their long term success, the key point of success is the customer. Also the related ...
Dynamics of designing and implementing effective change : an empirical evaluation of perception of general managers of leading companies in Turkey
(Işık Üniversitesi, 2013-02-08)
In today's business environment, it is a matter of fact that change is almost inevitable. Once change is taken into consideration, the neccessity to manage it emerges as a crucial function of management teams. Ignoring the ...
Initial public offering (IPO) performance : A case study from İstanbul Stock Exchange Market
(Işık Üniversitesi, 2008-01-12)
The significance of IPO underpricing has attracted many researchers' attraction in the past decades. This study addresses the IPO mispricing phenomenon in Istanbul Stock Exchange (ISE) market, and aims to provide additional ...
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
(Işık Üniversitesi, 2008)
Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ...
A practical multiple factor index model for shopping center investment decisions in İstanbul
(Işık Üniversitesi, 2020-01-20)
Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ...
Enformasyon, sistem ve sanat ; büyük veri çağında sanat
(Işık Üniversitesi, 2021-06-21)
Büyük Veri, yaşayış biçimimizi, anlayışlarımızı, öğrenme, bellek, düşünce sistemimizi ve en nihayetinden yavaşça ama köklü bir şekilde sağduyumuzu topyekûn değiştirmektedir. İnsanın evrimine etki eden diğer enformasyon ...
Bir sıkıntı mekânı olarak “eve” ilişkin fenomenolojik bir yaklaşım
(Işık Üniversitesi, 2021-06-14)
Yapılan bu tezde, ev kavramına farklı bir boyuttan bakarak deneyimsel olarak evin ne anlama geldiği üzerinde durulmuştur. Bunu yaparken de evi sıkıntı ile ilişkilendirip nasıl sıkıntı mekânına dönüştüğü anlaşılmaya ...