Künye "Akman, Y. & Türkmen, H. G. (2021). A study on customer perceptions and attitudes towards digital coupons. Journal of Business Innovation and Governance, 4(2), 174-193. doi:10.54472/jobig.1034612" SFL - Makale Koleksiyonu | Yabancı Diller Okulu / School of Foreign Languages için listeleme
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A study on customer perceptions and attitudes towards digital coupons
(İzmir Katip Çelebi Üniversitesi, 2021-12-15)Digital coupons, generally considered as a marketing strategy to increase sales and customer loyalty, are important elements in the observation of customer attitudes and perceptions. The main question in the literature is ...