Konu "Marketing" için SBE - Tez Koleksiyonu | Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies listeleme
Toplam kayıt 4, listelenen: 1-4
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Boutique pastry management as a rising services marketing practice and a comprehensive survey of boutique pastries in İstanbul
(Işık Üniversitesi, 2008)Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ... -
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ... -
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ... -
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
(Işık Üniversitesi, 2015-01-28)Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ...