Künye "Tetik, H. (2008). Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü." SBE - Tez Koleksiyonu | Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies için listeleme
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Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey
(Işık Üniversitesi, 2008)This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ...