Konu "HF5414 .G43 2021" için SBE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA listeleme
Toplam kayıt 1, listelenen: 1-1
-
The impact of influencer marketing as a new strategy for brands: a survey on consumers
(Işık Üniversitesi, 2021-07-01)In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ...