Dil "eng" SBE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA için listeleme
Toplam kayıt 16, listelenen: 1-16
-
An application of niche marketing from Turkish pharmaceutical sector; orphan drugs
(Işık Üniversitesi, 2016-06-23)English; Within this research, with the application of niche marketing to the Turkish pharmaceutical sector the issue of orphan drugs and treatment of rare diseases which are not only Turkey's but also other countries’ ... -
Competency-based human resource management systems: Case studies of a multinational company in fmcg industry and a native human resources company in service industry
(Işık Üniversitesi, 2003)Competencies are a composite of knowledge, skills and behaviors that are required for effective performance in a job. Competency approach have been known and implemented for almost three decades. Especially in the last ... -
Consumers’ behaviors in organic product market an empirical application
(Işık Üniversitesi, 2020-01-15)Interest in consuming organic products had remarkably increased since mid80’s. Numerous researches and studies have been conducted on the reasons of consumers who prefer organically produced foods rather than conventionally ... -
Evaluation of innovativeness of Turkey with respect to European Union integration
(Işık Üniversitesi, 2003)This thesis consists of four main parts. The first part presents information about the definition and classification of innovation. Product innovation, process innovation, technical innovation, administrative innovation, ... -
Factors influencing the customer purchase decision in B2B markets: a survey
(Işık Üniversitesi, 2021-05-03)This thesis aims to understand the factors influencing customer purchase decision in B2B markets. Particularly, the mechanisms ensuring the continuity of business relationship between two types of companies namely: the ... -
The impact of influencer marketing as a new strategy for brands: a survey on consumers
(Işık Üniversitesi, 2021-07-01)In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ... -
The importance of high technology for economic development : a comparative analysis of Turkey and South Korea
(Işık Üniversitesi, 2019-01-09)The purpose of this study is to examine and better understand the effects of high technology manufacturing idea adoption for Turkey and South Korea. Selected countries are particularly appropriate for this analysis as they ... -
Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ... -
Innovative project management: A case study in electronics industry
(Işık Üniversitesi, 2019-04-15)Management of economic units is as old as the history of civilizations; however, the formation of the project management methodology and the determination of its rules have been established rather recently. The most important ... -
Minimizing sla time using six sigma dmaic method in a multinational company
(Işık Üniversitesi, 2020-09-11)Today, the sectors are affected by the rapidly changing economic conditions. For this reason, service industries face global competition. The biggest problems of these industries are decreasing profit margins and high ... -
Performance analysis in Turkish banking sector. Camels application
(Işık Üniversitesi, 2020-01-15)After funds suppliers and funds demanders Banks are 3rd actors in the financial system. The banking sector accounts for most financial intermediaries. Fund transfer, Money supply, economic and financial policies support ... -
Relations of 1994 and 2000 crises and their effects in Turkish capital markets
(Işık Üniversitesi, 2002)Turkey, one of the most rapidly growing emerging market, is a heaven for investors with young population, dynamic private sector, and liberalised financial markets. In this respect, the question of "Why does the Turkish ... -
Remodelling of the Korean wave: Is it possible for Turkey to create the Turkish wave?
(Işık Üniversitesi, 2019-05-23)Today's economic and political developments have led to an intense competitive environment in which countries compete in the international arena. In this competitive environment, differentiation of countries from other ... -
Smart card and the effects of smart cards on current card business
(Işık Üniversitesi, 2001)The first part of the thesis gives a background of the current conventional credit card business, which heavily depends on the magnetic stripe technology. It starts with a brief definition of credit cards, which is followed ... -
A study on relationship between inventory level and sales quantity and an application from sportswear-retailing industry
(Işık Üniversitesi, 2019-01-10)In my thesis i deeply analyze effect of invetory level of sales. I try to estimate 'how massive image' effects customers sale's decision. -
Women entrepreneurship and credit scoring model
(Işık Üniversitesi, 2019-05-23)This study is that entrepreneurship plays an importanat role in women's becoming stronger, and women entrepreneurs must be encouraged and supported. The place of women in society has changed within the process of ...