Ara
Toplam kayıt 25, listelenen: 11-20
Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)
In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ...
A new technique to investigate the value relevance of accounting information: the entity approach
(Işık Üniversitesi, 2008)
The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ...
Boutique pastry management as a rising services marketing practice and a comprehensive survey of boutique pastries in İstanbul
(Işık Üniversitesi, 2008)
Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ...
Relations of 1994 and 2000 crises and their effects in Turkish capital markets
(Işık Üniversitesi, 2002)
Turkey, one of the most rapidly growing emerging market, is a heaven for investors with young population, dynamic private sector, and liberalised financial markets. In this respect, the question of "Why does the Turkish ...
A service quality measurement framework for mobile betting : an assessment of theory and practice
(Işık Üniversitesi, 2008)
Since year 2000 Mobile Services or in other words Value Added Services are continuously growing. Business priority at the emergence of these services has been to launch as many services as possible, regardless of the profits ...
The impact of host-country environment and headquarters on strategic human resource development practices at MNE subsidiaries : a survey from Turkey
(Işık Üniversitesi, 2007)
Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ...
The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey
(Işık Üniversitesi, 2006)
This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ...
Wage determination under collective bargaining : inflation, productivity and profitabgility relationships (an empirical study)
(Işık Üniversitesi, 2008)
The dissertation focuses on disclosing the link between objective bargaining criteria(i.e the inflation rate,labour productivity,comparative wages and ability to pay)and the realized wage outcomes in Turkey. The extent to ...
The competitiveness of the Turkish iron and steel industry in the process of membership to the European Union
(Işık Üniversitesi, 2008)
The iron and steel industry is one of the leading industries in Turkey. By means of capacity and volume in international trade, Turkey is among the leading countries in the world. Therefore sustaining the competitiveness ...
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)
Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...