Ara
Toplam kayıt 12, listelenen: 1-10
Populism, social media and immigration: the use of twitter as a platform for anti-immigration discourse in Italy and the U.S.
(Işık Üniversitesi, 2021-06-23)
This study takes the tweets shared by 45th president of the United States Donald Trump and Italian populist leader Matteo Salvini throughout 2018, to conduct a manual comparative content analysis in order to identify the ...
The impact of influencer marketing as a new strategy for brands: a survey on consumers
(Işık Üniversitesi, 2021-07-01)
In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ...
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(Işık Üniversitesi, 2020-01-20)
Since almost two decades conditions that influence consumer purchase behaviour keep on changing in a dynamic manner which result in faster, better, more accurate and more precise managerial decisions’ necessity that are ...
A practical multiple factor index model for shopping center investment decisions in İstanbul
(Işık Üniversitesi, 2020-01-20)
Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ...
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems an empirical study among mobile phone subscribers in Turkey
(Işık Üniversitesi, 2021-06-21)
Considering the technological development in mobile payment technology, and extensive literature of technology adoption models; the current state of the related field needs to be examined in more detail to better understand ...
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)
The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ...
Influence of social media in formation of positive brand attitude among different user groups in sports video analysis-a case example “Sprongo”
(Işık Üniversitesi, 2020-02-20)
In todays’ world, social media enjoys a phenomenal success in terms of adoption and current usage levels. We can say that they cause paradigm shifts on how people interact and communicate with each other as well as, on how ...
Son ergenlik döneminde dissosiyatif bulgular ile ruminasyon arasındaki ilişkide duyguları ifade etmenin rolü
(Işık Üniversitesi, 2021-01-15)
Amaç: Bu araştırmanın temel amacı son ergenlik dönemindeki bireylerin dissosiyatif bulguları ile ruminasyon düzeyleri arasındaki ilişkide duyguları ifade etmenin aracı rolünü incelemektir. Bununla birlikte katılımcıların ...
Factors influencing the customer purchase decision in B2B markets: a survey
(Işık Üniversitesi, 2021-05-03)
This thesis aims to understand the factors influencing customer purchase decision in B2B markets. Particularly, the mechanisms ensuring the continuity of business relationship between two types of companies namely: the ...
Consumers’ behaviors in organic product market an empirical application
(Işık Üniversitesi, 2020-01-15)
Interest in consuming organic products had remarkably increased since mid80’s. Numerous researches and studies have been conducted on the reasons of consumers who prefer organically produced foods rather than conventionally ...