Ara
Toplam kayıt 54, listelenen: 1-10
Smart card and the effects of smart cards on current card business
(Işık Üniversitesi, 2001)
The first part of the thesis gives a background of the current conventional credit card business, which heavily depends on the magnetic stripe technology. It starts with a brief definition of credit cards, which is followed ...
Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)
In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ...
Populism, social media and immigration: the use of twitter as a platform for anti-immigration discourse in Italy and the U.S.
(Işık Üniversitesi, 2021-06-23)
This study takes the tweets shared by 45th president of the United States Donald Trump and Italian populist leader Matteo Salvini throughout 2018, to conduct a manual comparative content analysis in order to identify the ...
The impact of influencer marketing as a new strategy for brands: a survey on consumers
(Işık Üniversitesi, 2021-07-01)
In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ...
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
(Işık Üniversitesi, 2019-05-22)
Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ...
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(Işık Üniversitesi, 2020-01-20)
Since almost two decades conditions that influence consumer purchase behaviour keep on changing in a dynamic manner which result in faster, better, more accurate and more precise managerial decisions’ necessity that are ...
A practical multiple factor index model for shopping center investment decisions in İstanbul
(Işık Üniversitesi, 2020-01-20)
Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ...
Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
(Işık Üniversitesi, 2017-10-13)
Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ...
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
(Işık Üniversitesi, 2019-05-22)
Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ...
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems an empirical study among mobile phone subscribers in Turkey
(Işık Üniversitesi, 2021-06-21)
Considering the technological development in mobile payment technology, and extensive literature of technology adoption models; the current state of the related field needs to be examined in more detail to better understand ...