Ara
Toplam kayıt 26, listelenen: 21-26
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)
Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...
Factors affecting research and development (R&D) collaboration of multinational enterprises (MNEs) and their local partner firms : a case study of Turkish automotive industry
(Işık Üniversitesi, 2009)
This thesis focuses on disclosing the factors that affect the Research and Development (R&D) collaboration between Multinational Enterprises (MNEs), and their Turkish partner firms, in the automotive industry. Following ...
Role of internal auditing in corporate governance : two case studies from Turkey
(Işık Üniversitesi, 2008-06-10)
Corporate governance can be defined as a process whereby business organizations take decisions.Corporate colapses that have been experienced undetermined the trust in corporate sector. Corporate governance emerged as a ...
Analysis of the variables that determine the satisfaction level of employees, agents and ultimate customers of an insurance company
(Işık Üniversitesi, 2009)
The latest marketing theories and researches have showed that for understanding the complexity of service organizations and ensuring their long term success, the key point of success is the customer. Also the related ...
Initial public offering (IPO) performance : A case study from İstanbul Stock Exchange Market
(Işık Üniversitesi, 2008-01-12)
The significance of IPO underpricing has attracted many researchers' attraction in the past decades. This study addresses the IPO mispricing phenomenon in Istanbul Stock Exchange (ISE) market, and aims to provide additional ...
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
(Işık Üniversitesi, 2008)
Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ...