Ara
Toplam kayıt 54, listelenen: 31-40
Boutique pastry management as a rising services marketing practice and a comprehensive survey of boutique pastries in İstanbul
(Işık Üniversitesi, 2008)
Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ...
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)
Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...
Competitiveness of professional business services: Case of Turkish advertising agencies
(Işık Üniversitesi, 2008)
This study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge ...
Analysis of the variables that determine the satisfaction level of employees, agents and ultimate customers of an insurance company
(Işık Üniversitesi, 2009)
The latest marketing theories and researches have showed that for understanding the complexity of service organizations and ensuring their long term success, the key point of success is the customer. Also the related ...
Determining sovereign credit default swap spread by extended merton model in selected emerging markets
(Işık Üniversitesi, 2008)
This thesis examines if the Merton's structural model for corporates can be extended to emerging market sovereigns such as Brazil,Mexico,Turkey and Russia in a comparative perspective.For utilizing extended Merton model,the ...
Dynamics of designing and implementing effective change : an empirical evaluation of perception of general managers of leading companies in Turkey
(Işık Üniversitesi, 2013-02-08)
In today's business environment, it is a matter of fact that change is almost inevitable. Once change is taken into consideration, the neccessity to manage it emerges as a crucial function of management teams. Ignoring the ...
A new technique to investigate the value relevance of accounting information: the entity approach
(Işık Üniversitesi, 2008)
The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ...
A service quality measurement framework for mobile betting : an assessment of theory and practice
(Işık Üniversitesi, 2008)
Since year 2000 Mobile Services or in other words Value Added Services are continuously growing. Business priority at the emergence of these services has been to launch as many services as possible, regardless of the profits ...
Son ergenlik döneminde dissosiyatif bulgular ile ruminasyon arasındaki ilişkide duyguları ifade etmenin rolü
(Işık Üniversitesi, 2021-01-15)
Amaç: Bu araştırmanın temel amacı son ergenlik dönemindeki bireylerin dissosiyatif bulguları ile ruminasyon düzeyleri arasındaki ilişkide duyguları ifade etmenin aracı rolünü incelemektir. Bununla birlikte katılımcıların ...
Factors influencing the customer purchase decision in B2B markets: a survey
(Işık Üniversitesi, 2021-05-03)
This thesis aims to understand the factors influencing customer purchase decision in B2B markets. Particularly, the mechanisms ensuring the continuity of business relationship between two types of companies namely: the ...