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Toplam kayıt 54, listelenen: 1-10
Comparative study for earthquake performance of steel buildings with seismic isolator and fixed based steel buildings with damper
(Işık Üniversitesi, 2022-01-28)
Earthquake causes huge loss of lives and enormous damages to properties every year. In order to understand and avoid such damages, different types of seismic isolators have been used. To get the optimal and effective types ...
Factors affecting online purchase intention of clothing in Pakistan
(Işık Üniversitesi, 2022-02-01)
The study aims to analyze the effect of trust and perceived risk with moderating role of brand awareness and mediating role of attitude on intention to purchase online. The positivist approach is used for data collection. ...
The impact of supply chain management practices on the overall performance of the fan industry
(Işık Üniversitesi, 2022-06-17)
According to UNIDO (United Nations Industrial Development Organization) and TRTA (Trade-Related Technical Assistance Program), Pakistan's contribution to global fan trade is barely 1.3 %. The industry has experienced rapid ...
Digital marketing during the Covid-19 pandemic: a field study in the education sector
(Işık Üniversitesi, 2022-06-14)
Using the interactivity theory of marketing, the major goal of this research was to look into the effects of digital marketing elements (trendiness, interactivity, and attractiveness) on the performance of higher education ...
Effect of social media marketing on customer’ online purchase intnetion: an emperical stud in Paksitan
(Işık Üniversitesi, 2021-10-11)
Over the last several years, social media has been more popular, and it has emerged as the most important instrument for activities such as social networking, content sharing, and internet access. A wide variety of ...
Social and reference group through personal experience affect decision making process of consumer for FMCG products in Islamabad
(Işık Üniversitesi, 2022-06-20)
The objective of the study is to examine a relationship between the social and reference groups and purchase decision-making process both directly and through the mediating aspect of personal experience of those groups. ...
Impact of social media marketing tools on consumer buying behavior
(Işık Üniversitesi, 2022-06-21)
The use of social media is essential for the business organizations. Technology has made it easier for the customers to target the right and potential customer in an efficient manner. Business organization use social media ...
Intermittent resources assessment on power grid under an hourly scaled bottom-up model
(Işık Üniversitesi, 2022-07-04)
This study aims to model and examine the Turkish electricity sector by using TIMES modeling framework. It attempts to investigate the decisions of the proposed model under various scenarios. As the energy need grows globally, ...
Transformation in consumption behavior and payment preferences of consumers (in different generations) with Covid-19 pandemic
(Işık Üniversitesi, 2021-09-16)
The first Covid-19 case which is called corona virus, was detected on November 17, 2019, in Wuhan, China. With the number of increasing cases, no one thought it would require such radical changes in our living conditions ...
The effect of politics on international business a descriptive research of Turkey
(Işık Üniversitesi, 2022-01-20)
The purpose of this study is analyzing the effect of politics on international business in Turkey and all over the world. How effective are political factors for managers in regard to growth of the corporations? What is ...